{"id":5110,"date":"2025-10-06T14:24:20","date_gmt":"2025-10-06T12:24:20","guid":{"rendered":"https:\/\/babyfoodfactory.com\/?p=5110"},"modified":"2025-10-27T14:30:46","modified_gmt":"2025-10-27T13:30:46","slug":"nikola-sucur-for-instore-food-is-a-choice-what-we-eat-is-what-we-become","status":"publish","type":"post","link":"https:\/\/babyfoodfactory.com\/news\/nikola-sucur-for-instore-food-is-a-choice-what-we-eat-is-what-we-become","title":{"rendered":"Nikola \u0160u\u0107ur for InStore: Food Is a Choice \u2013 What We Eat Is What We Become"},"content":{"rendered":"\n

Read the full column, originally published on the InStore website.<\/em><\/p>\n\n\n\n

Every part of the meal had its purpose: mint was \u201cfor the stomach,\u201d soup \u201cfor a cold,\u201d spinach \u201cfor iron,\u201d walnuts \u201cfor the brain.\u201d I didn\u2019t see it as a trend but as a persistent reminder from my parents that every ingredient has a role. Only later did I understand how true that simple logic was.<\/p>\n\n\n\n

Today, when I stand in front of a supermarket shelf, I see those same messages returning \u2014 only in new packaging. Labels now say \u201cno sugar,\u201d \u201chigh in fiber,\u201d \u201cplant-based.\u201d But often, those very claims can be misleading. \u201cNo added sugar\u201d means there\u2019s none – but it doesn\u2019t say what is inside, or how that other stuff might affect our health. That\u2019s why my advice is simple: read the labels carefully. Don\u2019t trust only the big letters on the front of the packaging.<\/p>\n\n\n\n

I\u2019m privileged to work at Baby Food Factory, where our labels are transparent and there are no hidden ingredients. We make sure that every puree, snack, or meal is simple, clean, and clear. Our vision is for parents and adults to know exactly what they\u2019re getting \u2014 and to be confident that their choice truly does good. I know that\u2019s not the easy path; it\u2019s often the more expensive and demanding one – but I believe it\u2019s the only right one.<\/p>\n\n\n\n

Our shopping basket reveals much more about us than we think – when we\u2019re tired or stressed, we reach for something quick, usually not so healthy. When we crave a fresh start, we choose fruit, vegetables, something whole-grain. Food has become an extension of our identity, a reflection of our wishes and worries.<\/p>\n\n\n\n

Experience has taught me that food doesn\u2019t just follow age – it follows lifestyle. As a child, I\u2019d be given an apple \u201cto stay healthy.\u201d Today, I see that the same rule applies to adults – only now, the apple is sometimes replaced by a practical meal that fuels us between meetings or a healthy snack on the go. Food changes with us, adapts to our habits and needs, yet stays true to its basic purpose – to be our ally.<\/p>\n\n\n\n

The truth is, we\u2019ve never had more choices, yet we\u2019ve never been more confused. We want natural and simple, but also convenient and fast. We want pleasure, but also health. We make compromises – yet every small choice has consequences. I\u2019ve been through that myself \u2014 there were times when coffee was my \u201cbreakfast,\u201d and chewing gum my \u201csnack.\u201d Only when I changed those habits did I realize how just a few minutes for a proper breakfast can transform the whole day. Small wins, when repeated, become big change.<\/p>\n\n\n\n

Health through nutrition doesn\u2019t happen through revolution, but evolution. It\u2019s built on small, consistent decisions – a glass of water instead of soda, fruit instead of chips, five extra minutes for a meal instead of eating on the go. Innovations in food production are moving in that direction: to make our decisions easier, to connect tradition with modern needs, to offer solutions that are not tricks – but true support.<\/p>\n\n\n\n

Unfortunately, there are too many tricks in the market today – so be cautious.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Nikola \u0160u\u0107ur, Marketing Director, BFF, shared his vision about how responsible nutrition shapes the way we choose food in his recent InStore Srbija column, highlighting why responsibility, health, and trust stand at the core of everything we do.<\/p>\n","protected":false},"author":2,"featured_media":5108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/babyfoodfactory.com\/wp-json\/wp\/v2\/posts\/5110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babyfoodfactory.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/babyfoodfactory.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/babyfoodfactory.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/babyfoodfactory.com\/wp-json\/wp\/v2\/comments?post=5110"}],"version-history":[{"count":0,"href":"https:\/\/babyfoodfactory.com\/wp-json\/wp\/v2\/posts\/5110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/babyfoodfactory.com\/wp-json\/wp\/v2\/media\/5108"}],"wp:attachment":[{"href":"https:\/\/babyfoodfactory.com\/wp-json\/wp\/v2\/media?parent=5110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/babyfoodfactory.com\/wp-json\/wp\/v2\/categories?post=5110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/babyfoodfactory.com\/wp-json\/wp\/v2\/tags?post=5110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}